- Serve as the in-house Agency Producer, managing vendors, directors, photographers, editors and creative partners on national commercial productions.
- Trusted by senior marketing leadership to represent Air Canada in creative and production partnerships with agencies and external production partners.
- Lead integrated commercial and branded productions from creative brief through final delivery, overseeing budgets, production partners, schedules and cross-functional stakeholder alignment across broadcast, digital and social campaigns.
- Lead production planning including scope development, bidding, scheduling and resource allocation while balancing creative ambition with operational realities.
- Manage production budgets ranging from $50K–$500K.
- Present creative concepts, production strategies and campaign work to senior leadership throughout development and execution.
- Oversee productions on set, providing production leadership while ensuring creative quality, schedule and budget remain on track.
- Guide producers and creative teams through complex productions, improving collaboration and production workflows.
- Support creative development through script refinement, treatment development and editorial feedback when needed.
- DEC 2022-
PRESENT
- Produced in-house brand content from concept through delivery, supporting a high volume of concurrent projects.
- Controlled project budgets, schedules, and deliverables, ensuring content was delivered on time and within scope.
- Coordinated shoots, post-production, and approvals with internal teams and external production partners.
- Collaborated with Marketing, Brand, and Product stakeholders to align content execution with campaign objectives.
- Managed asset organization, versioning, and approvals to maintain brand consistency and production efficiency.
- Supported post-production workflows, working closely with editors and stakeholders through rounds of feedback and final delivery.
DEC 2022
- Promoted to lead Studio design operations, managing project managers, designers, and copywriters to deliver multi-channel campaigns.
- Implemented creative operations best practices that increased team efficiency and cross-functional collaboration.
- Directed creative quality assurance and coached teams on brand consistency and strategic storytelling.
OCT 2021
- Managed end-to-end delivery of 20+ monthly projects across digital, print, OOH, social, and executive presentations.
- Served as primary liaison between creative team and Marketing leads, streamlining workflows and enhancing collaboration.
- Built comprehensive workback schedules and enforced approval processes to ensure on-time, on-brand delivery.
- Provided strategic creative feedback to designers and copywriters, maintaining alignment with business objectives.
SEPT 2019
- Designed print and digital marketing materials meeting strict brand guidelines and compliance standards across multiple business lines.
- Maintained comprehensive asset libraries and developed brand templates for consistent team usage.
- Consulted on advisor website design, providing creative direction, imagery curation, and technical implementation support.
- Supported various marketing initiatives with on-brand collateral and digital asset creation.
NOV 2017
- Designed branding, editorial, web, and UX projects for diverse client portfolios.
- Managed complete project lifecycle from concept through delivery.
- Coordinated client presentations and vendor relationships.
FEB 2016
- Editorial workflow management
- Asset management and file transfer protocols
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Technical delivery specifications (broadcast/digital)
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Vendor coordination (editors, colourists, audio engineers)
- Budget management for post-prod services
- Post-Production Tools: Frame.io, Adobe Premiere Pro
- Production: Strategic storytelling, brand consistency, and copywriting, with end-to-end video production and post-production coordination.
- Creative operations management and cross-functional collaboration.
- Budget management, scheduling, vendor relationship oversight, and stakeholder management.
- Multi-platform content strategy and platform-specific optimization
- Creative Tools: Adobe Creative Cloud (Photoshop, InDesign, and Illustrator), Figma
- Project Management: Asana, Jira
- AI integration for creative workflows